Michele Peresso's Miper

Michele Peresso Ltd has a gift scheme called Miper. It was thrown (spammed) in many households' letter boxes this week.

Funnily enough, it tells you it is copyrighted, it cannot be copied, transferred to a retreival system, or transmitted in any way.

In other words just writing about it might be 'illegal', or even throwing it away might be illegal as it would be a form of transmission to the dustbin. Giving it to someone else is definitely an offence against Michele Peresso. You'd think this would be a work of art with that clause. But it isn't. It's a badly produced small booklet, a fairly ugly model gracing the cover and pathetic artwork that nobody would save, let alone copy!

Who gave Michele Peresso the right to spam via junk mail?

I refuse to accept 'conditions' set by spammers, hence I'm writing about it.
Why does Peresso think that it is something likely to be copied? It's an advert for heaven's sake.
Wouldn't giving the booklet to somebody interested in it likely to help Peresso?
Apparently not.

I almost feel like phoning Peresso for the permission to throw it away or to draw doodles on it.
We do, in this country, get ridiculous sometimes - and this is right up that alley.