National Cinema Day! Hooray!

Last Saturday was national cinema day in Malta.
Fantastic! The admission price goes down to Lm 1.30 for that day only, of course.
The cinema becomes very popular on that day. Then the next day it's back to the usual high prices.
But they didn't show Fantastic Four, they kept that for full price...
Then we wonder why cinema is not that popular, I mean it could be more popular but the prices are steep and for a usual visit to the cinema for two persons you could buy the original DVD with all the extras you don't get at the cinema... When will they understand? Why not give something connected to the movie when you go to the cinema? That would attract some people perhaps..